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Want to Know How to Better Engage with Your Fans?...

Posted by websavvymom in Facebook, Marketing, Mompreneurs, Social Media Marketing, Social Networking on January 26, 2010 | 4 Comments

As a small-to-midsize business owner, it can be very challenging to keep up with the infinite ways to market your business online. Unless you’ve been hiding under a rock somewhere, you know that Facebook is huge and, as a business owner, you need to have a presence there and start using it to get the word out about your products and services. That being said, there is a bit of finesse required if you want to use Facebook appropriately and engage the audience on which you are focused.

This article, written by social media expert Mari Smith on SocialMediaExaminer.com provides some great techniques for building up your fan base and engaging with them properly so they keep coming back.

Remember, you are in business to provide a product or service to someone who has a need to be filled. So, why not use tools like these to make sure you know exactly what the needs of your customers and clients are and how you can best serve them? I think that the more personal we can become with one another in an increasingly virtual world, the better off we will be. You may not have a storefront for your business, but you certainly have a powerful medium to invite people in.

Read the full article here: How to Better Engage Facebook Fan Page ‘Fans’ | Social Media Examiner.

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The Benefits of In-person Networking in the Era of...

Posted by websavvymom in Facebook, LinkedIn, Marketing, Social Media Marketing, Social Networking on May 26, 2009 | No Comments

Mari Smith, a Facebook guru and social media expert, recently wrote a post on her blog asking opinions about the benefits of in-person vs. online social networking.  She made compelling points about being able to attend live events and then bring back the experiences from those events and share them online, either through connecting with people you met there using social media tools, or by uploading and sharing photos of the event using various photo-sharing sites. She also described the benefits of building a large online network and then leveraging that to create off-line business relationships. It made me consider the way I go about building and fostering my business relationships.

In the past, I was an active attendee at business networking events and I made terrific business contacts and friends as a result. However, since becoming a mom and running my business, I’ve had less time to attend those events, and so my off-line relationships have floundered a bit. As a result, I’ve felt somewhat pressed to get back out there. However, with social media, I’ve been able to maintain and recapture some of those business connections and even enhance them by sharing valuable information with one another. In fact, two of my most recent clients came as a result of reconnecting with old business contacts on LinkedIn.

I do believe that if I can couple my offline and online networking efforts, I will be able to further expand my network and strengthen my connections. I’ll keep you posted as I expand what I’m doing in both areas.

What about you? Do you like to put your efforts into online or offline networking? Or, do you do both? Do you think one has more success than the other? I’d love to hear what you think.”

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